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“…It all depends on whether this edgy, innovative campaign inspires young people to be better citizens or just gives them an excuse to feel good about themselves while they buy an overpriced item they don’t really need.”
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(openID) knows about your SomeBigCo accounts, your OtherBigCo accounts, and all your LittleOrg accounts, which is immensely valuable marketing information. If SomeBigCo knows that I have a $50/month Twitter Pro account, I start to look like the kind of person who might pony up for other services.
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Comparable to Second Life, PlayStation Home is a virtual community of PS3 owners living together in both public and private environments. Users will be able to chat & play casual games together such as pool, bowling and even embedded arcade machines. Watch the intro video, this thing is going to blow Second Life out of the water.