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Saturday, December 15, 2007 (Job Description)

I’ve been thinking about a potential short and sweet job title / job description for a personal business card that would convey the following:

Semantic HTML
W3C Valid HTML
W3C Valid CSS
Anti-wysiwyg, hand coding
Cross browser, cross platform intricacies
SEO optimized naming conventions & coding techniques
Google friendly, user friendly URL structures
Web Standards
Usability
Yada Yada

This is what I’ve come up:

Brogramming the front ends
Front end programmer
Separator of content and design
Design and content separator extraordinaire

I’ve gone out on a limb and used the word extraordinaire, please, humor me. I’ll start practicing the things I preach, just as soon as it’s on my business card, I swear.

Which ones do you like? What do you think a potential employer would appreciate the most? I’m just getting started here, what are your suggestions?

Posted in happenings, interweb

12 comments:

huphtur #

“POSH Spice”
jody #

interwebs developmenter nerd
foxxyz #

uh, duh, “Mr. William Keller III, Web Connoisseur”

Hey, it’s better than all your suggestions.
Verticalbones #

What’s the “brief” here and who are you targeting? It’s a bit hard just to evaluate what you’ve come up with not knowing more of who its for and what you want it to do …

I’d take a personal branding approach and think of it in terms of core idea, mission, vision, values and personality. Define each and see what comes from it. Your core idea, values and personality are what will separate you from the pack. They are specific to you. Everyone has skills.

If your core idea is “King of the front end”, that may even lead itself to visuals/icons on your card. What about your critical eye? Your passions?
Bill #

“Your core idea, values and personality are what will separate you from the pack. They are specific to you. Everyone has skills.”

Excellent advice Verticalbones, thanks. It’s getting the potential employer/client to agree that I’d be of more value to them than the other guy. That’s the ultimate goal.

So, to answer your question – It’s personal branding, which will come in handy when I’m searching for a new job and/or winning over freelance clients.
gonzo #

brogramming the front ends!!!
cpawl #

Not feeling any of them..

How about something like:

content + graphic = disjunction
web partitionator
Verticalbones #

I suggest leaving the jargon at the door. Tell me, what are you going to do for me and my business? Why should I believe you?

Separately, I can’t get the the whole icon thing out of my head. I believe the rule is people retain shapes first, color second, and words third. The idea I can’t shake is a series of (three) icons on the front with a translation on the back and contact details.

(crown) (eye) (coin)

king of the front-end/mad skills/i know my stuff
eye for design/capture eyeballs/drive traffic
results/make money/e-com/

Many brands narrow their essence down to three things. It’s up to you to pick three for yourself. Just an idea …

This is a card, you can put all the jargon you want on your CV or website.
Bill #

Yeah, I’m down for leaving the jargon off, I have a spot where all that will go. However, I did want to do a “translation” of what I do & that’s what I’m trying to sort out.

I like your icons on the front, translation on the reverse side idea. I was thinking of using this flock of birds sketch to cover the front of the card, however it pretty much has nothing to do w/ my capabilities. As a matter of fact, it might read “Yeah, I blend in with the rest of ‘em”…

Either way, I still can’t stop thinking about a Job Title that clicks w/ someone who understands there’s a difference between good & bad front end code. Maybe I’m giving the potential client too much credit.

I really like these Saatchi & Saatchi adverts, maybe something along those lines can translate nicely.
Verticalbones #

Most clients wouldn’t know their CSS from their ASS. Unless you’re working for geeks, I’d still suggest boiling it down to client benefits everyone will understand.

(Time to add an “e-mail me with follow-up comments to this post” option.)
Bill #

I just noticed Eric Meyer’s consulting site, he takes the business based job description of selling web standards. It’s perfect, and funny at the same time!

“Helping clients improve the bottom line through the use of Web standards”

and

“Cut your costs and improve your visitors’ experience”
Verticalbones #

Nice!

12 comments:

jody #

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