Friday, June 12, 2009 (Adidas’ Priorities?)

The Google results tell it all. Skateboarding isn’t on their radar. Who would expect it to be?

adidas_not_skateboarding

This doesn’t mean we shouldn’t be excited for Pete Eldridge. Philadelphia’s own is the latest to take advantage of Adidas’ ploy to employ the lesser known in a street cred creation marketing exercise.

Way more exciting than Eric Koston on Nike. Way better for skateboarding. Take the money!

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