Rabid Consumerism

Good Times on Campus — Fight for your mind in 2012.

On a more optimistic day, I would tell you that the students involved in this fiasco are able to identify the not-so-subtle-manipulation at work, and that if a party isn’t in the school budget, then why not let SuperTarget or Walmart or Nike throw a bash; or that free duds from a company desperate for market share is a fair trade for a poor students’ time. On a more realistic day, I would tell you that this cohort is the same one that American sociologists are pointing to as the empty-headed Icarus generation now beginning to fly.