Sole Long

Today is the last of my final days at Sole Technology. I’ve left for a couple of different reasons, the main being the ironic twist that this skateboarding company is the most corporate of gigs I’ve ever experienced.

Our web department has had tons of freedom in guiding all the brands online, deciding what was best, and executing the way we knew best. It was tons of fun applying technologies that usually only exist in nerd communities to practical use in a non nerd setting.

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I Wuz Stuck in Ur Websitez

The other day my homie huphtur rounded up some people whose content was being ganked by a site covered in ads, éS Footwear being one that I work on. It’s not always a bad thing, and there will always be other sites that do the same. For some reason this one was particularly annoying. Maybe it’s the giant pop ups, or the google ads everywhere, or perhaps the fact that they’re even hot linking our images directly. The nerve!

Anyway… as I was saying, Huphtur rounded us up, and yesterday at 11:00 am PST, we all modified our .htaccess files to replace all those hot linked images with a brilliant one that he had whipped up.

For archival purposes, I’ve enclosed a screenshot of an old éS post from the aforementioned content gangker’s site with our new images:

websitez Relaunch

I posted the following on The Colab as well.

We launched a new, the biggest change is having each sport’s home page better reflect the content found within the site. We put some callouts to the latest podcasts right on the home page, so the kids don’t have to search around for the content nerds hard work. We’ve stopped rotating featured product, differentiated between contests & other features, and the flash now allows you to view each promotional item we have, instead of them randomly being pulled. Even though you can go to the site & view it, We’ve enclosed a screen grab of etnies Skate below:

etnies Skate home page
But who cares about any of that, when we embraced microformats! These things are the way of the future, as browsers will surely integrate what is now handled by extensions such as Mike Kaply’s Operator. The extension reads events (amongst other microformats) and creates one click access for you to add the event to your calendar program of choice. It even supports local applications, such as iCal. Below is the extension in action, picking up the upcoming events we mention on the etnies Skate home page:

operator in action

Get the extension & view the entire etnies calendar to get a taste of a way futuristic, interconnected browsing experience. Check the rest of the site for some hidden micro gems as well. If any Sci Fi writings are to come true, or you just want to help advance the web as the medium we all hold so dearly to our hearts, the path involves embracing microformats!

Blogs For Days

It seems as though Blogger is the platform of choice for new bloggers. Large brand name I assume. If you’re new to blogging, have a look at, where the feature set is so much more robust & it’s just as easy to get started!

I love what the WordPress homepage has listed as their number one reason for blogging: “It’s Free!“. Hopefully there’s better reasons to start your own site.

Speaking of robust blogging platforms, we’ve been hard at work on’s Tool Shed, a spot for the kids to share their photos, videos, and yes, blogs.